Amul Girl - Amul brand mascot The year was 1946. Dairy farmers from a couple of villages in Gujarat supplied milk to a company. The company processed the milk and sold it to the Bombay Government, which then distributed to consumers in Bombay. The company made a lot of money but paid the farmers way less. Farmers sought help from Sardar Vallabhai Patel. Farmers protested and demanded that the Bombay Government buy milk directly from them. The government didn’t budge and so farmers halted the milk supply for 15 days. Bombay went without a drop of milk for 15 days. The Bombay government finally gave in and accepted the farmers' demand. Farmers from villages set up milk union and started milk processing plants. Farmers dropped in their daily milk produce to a village collection centre. Milk quality was tested right there at collection points and sent to processing plants. More and more villages joined the union and district level collection centres cropped up. Milk Union managed eve