My childhood superhero was Shaktimaan. I persuaded my parents to buy me Shaktimaan dress for my 6th birthday. I succeeded in getting the dashing outfit. But the transformation isn’t complete without red colour gloves, socks and shoes. I threw tantrums but my parents got the better of me. I was the Shaktimaan who showed up in paragon slippers. Sorry, Shaktimaan! Shaktimaan, the Indian Superhero Fast forward to the present. I buy the complete set for my niece as her birthday gift every year. She doesn't get only a doll from me. She gets all the accessories that go with it. Wand, tiara, makeup kit and what not! I remember the first time I bought a formal suit. I ended up buying cufflinks, tie, watch, belt and other such accessories. I am sure you would have experienced such things too. You buy a new phone. You follow it up buying a cover, earphones, screen guard, etc. One buy leads to another. And this has a name – Diderot Effect . Named after Denis Diderot, an 18th-century French p