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Shaktimaan and the French Philosopher

My childhood superhero was Shaktimaan. I persuaded my parents to buy me Shaktimaan dress for my 6th birthday. I succeeded in getting the dashing outfit. But the transformation isn’t complete without red colour gloves, socks and shoes. I threw tantrums but my parents got the better of me. I was the Shaktimaan who showed up in paragon slippers. Sorry, Shaktimaan!
Shaktimaan, the Indian Superhero 

Fast forward to the present. I buy the complete set for my niece as her birthday gift every year. She doesn't get only a doll from me. She gets all the accessories that go with it. Wand, tiara, makeup kit and what not! I remember the first time I bought a formal suit. I ended up buying cufflinks, tie, watch, belt and other such accessories. I am sure you would have experienced such things too. You buy a new phone. You follow it up buying a cover, earphones, screen guard, etc. One buy leads to another. And this has a name – Diderot Effect. Named after Denis Diderot, an 18th-century French philosopher.

Diderot Effect
Denis Diderot, French Philosopher
Source: Wikipedia

Denis Diderot bought a new scarlet robe. Suddenly his old possessions looked out of sync. Nothing matched his new robe's beauty. To match the beauty of his new scarlet robe, he went on a buying spree. He bought a new rug, furniture, mirror, sculptures. One buy led to another and created a spiral of consumption. 
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Comments

  1. Anonymous7 June 2020 at 10:27

    Smart enough to catch the attention due to mention of Shaktimaan, and then moved on to the actual attraction.....well played Ram

    ReplyDelete
  2. Unknown3 October 2020 at 09:40

    Nice one , Thanks toasmaster community for the link to this awesome blogger.

    ReplyDelete

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